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Support the recovery of tourism in Peru through strategic public investments in visitor management, destination development and business environment reforms to mobilize private investment in selected destinations.
Related to the Peru - Country partnership framework for the period FY17-FY21
The Project’s Environmental and Social Risk Classification is Moderate.
The Project is designed to deal with both immediate COVID-19 responses and longer-term recovery and competitive positioning of selected destinations in an integrated way. A phased approach will be used, in which short-term development will focus on domestic tourism, and medium- and long-term development will focus on mobilizing key public investments, attracting private sector investment, and increasing value from international tourism. Both phases will be supported by institutional strengthening to build a competitive, sustainable, and resilient tourism sector. Additional support for regulatory reforms and the mobilization of private investment will be delivered through a parallel IFC advisory project that supports the Ministry of Foreign Trade and Tourism (Ministerio de Comercio Exterior y Turismo, MINCETUR)
to develop targeted investor outreach, promotion, facilitation, tracking and aftercare programs. This may be paired with
direct support to private investments by IFC, where appropriate. Components:
Component 1. COVID-19 short-term tourism recovery program
Component 2. Support for medium-term tourism diversification, competitiveness and sustainability
Component 3. Strengthening business environment and institutional capacity and project management ($15m)
World Bank
Thomas Edward Haven, Louise D Twining-Ward
Senior Private Sector Specialist
Implementing Agencies
Ministry of Foreign Trade and Tourism (MINCETUR)
Carlos Ernesto Benites Saravia
Viceministro de Turismo
cbenites@mincetur.gob.pe