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The project aims to strengthen the operational capacity of An Binh Bank to provide more customer-centric services to SME clients. This will be achieved through focused advisory assistance in the following areas:
(i) SME Banking, with a focus on customer management:
_Revise the SME segment definitions and enhance understanding of the SME segment
_Develop the customer value propositions for the target SME segment
_Enhance sales and services to the SME segment
(ii) Risk Management
_ Develop an SME credit scorecard
The project aims to improve access to financial services for SMEs (small medium enterprises) in Vietnam, by supporting An Binh Bank to better acquire, serve and retain SME clients. This will be achieved by developing the bank's capacity for customer management and risk management.
The project budget includes all project-funded activities as $265,244.00 US
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