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The project has three main components that aim improve the performance of the tourism sector in Ethiopia through institutional strengthening, improved management of Meetings Conferences and Events (MICE), and the launching of stopover tourism. Each component will include capacity building and be support by strong industry analysis and data collection. The overarching objective of this project is to enhance competitiveness of the tourism sector in Ethiopia through more strategic management of Meetings Conferences and Events (MICE) and stop-over tourism.
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