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The project aims to strengthen the operational capacity of the Vietnam International Bank to provide more customer-centric services to SME clients. This will be achieved through in-depth advisory assistance in the following areas:
(i) SME Banking, with a focus on customer management:
- Defining the SME client segments to target
- Develop the customer value propositions for the target SME segment
- Enhance sales and services to the SME segment
(ii) Risk Management
- Improve the credit risk management process
- Develop an SME credit scorecard
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