Original disclosure @ IFC website
Updated in EWS Aug 1, 2022
Disclosed by Bank May 20, 2022
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The proposed project is an equity investment of up to US$5 million in Anycast Technology Private Limited (“One Impression”), a private limited company domiciled in India. One Impression is a full-stack technology platform that allows brands to leverage a community of influencers to execute end-to end influencer marketing campaigns reaching their target audience more effectively and creating an alternate livelihood stream for creators.
The Project is expected to improve access to income opportunities for social creators in India, resulting in better livelihoods through earning opportunities on the technology platform, especially for women. Additionally, the Project is expected to support further integration of creators in the advertising value chain by enabling better linkages with brands.
The Company’s key stakeholders include: (i) the co-founders – Mr. Apaksh Gupta and Mr. Jivesh Gupta; and various other early angel investors.
Anycast Technology Private Limited
Chief Operating Officer
1st Floor, Plus Offices, Landmark Cyber Park, Sector 67, Gurgaon - 122002
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