Original disclosure @ EIB website
Updated in EWS May 31, 2022
Disclosed by Bank Mar 18, 2022
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According to the bank website, DanAds has developed a cost efficient self-service advertisement booking platform that it sells to large publishers on a white label basis. The platform allows these publishers to accept small and medium-sized enterprise (SME) clients who would not be profitable under the publisher's normal ad booking process.
The objectives of the EIB financing are to support the company in mitigating the impact from the COVID-19 pandemic and to execute its growth investments mainly in research and development (R&D) and commercial expansion.
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